Welcome to another article under the #businessinsight series, where you can find tips on how you can manage your dance class business better. Here, we’re going to look at Facebook in particular. It is the easiest and a free platform we would recommend when you’re starting up your own dance classes. Surprisingly, there’s a lot of confusion about whether you should have a Facebook Profile or a Facebook Page. Also, people aren’t clear on what the difference is between a Facebook Page and a Facebook Group. Let’s take a look at each of them one by one and how we can use them to grow your dance class business.

Facebook Profile

Facebook Profile is your personal page that gives you and other people a quick summary of you. It has information about you, including for example where you went to school, where you work, your interests, etc. You can also add photos and videos of you, of you with friends and family, or perhaps of your holidays. You can add as much or as little information as you like, but the more info you have, the more others will feel they have a sense of who you are. Facebook Profiles are meant to be a representation of you as an individual.  

Facebook Page

Facebook Page is similar to Facebook Profile, but it is more of a brand platform (rather than for individuals) as it allows a public presence. Remember, Facebook Pages are public to everyone, even to people who don’t have a Facebook account. You see businesses, public figures, organisations and other entities use Facebook Page. Facebook Page gives different features specifically designed to be useful for your brand. Facebook Page enables people to find you, it can help position you as an authority in your market, it serves a much bigger audience. You can do Facebook Live and use it as a promotion place, you can use Call To Action, and you can even run advertising campaigns targeting your specific market. It is a place where you can share content, information, and events. Facebook Pages are meant to be a representation of your brand.       

Facebook Group

While Facebook Pages are designed to be the official page of public entities, Facebook Groups are designed for people with common interests and opinions to connect in a smaller forum. Groups allow Facebook users to come together and share content that is related to their interest. Anybody who creates a group can decide whether to make the group public for anyone to join, require admin approval for members to join, or make a group private by invitation only. In Groups, all members (not only admin) can share content, relevant posts to the group, and hold a discussion. It provides better engagement and is a great tool to build community.

When to use Facebook Profile, Facebook Page and Facebook Group for your Dance Classes

You will need a Facebook Profile to create a Facebook Page or a Facebook Group, so create one if you don’t have one already, even if its sole purpose is just to become an admin of your Page and your Group. You can then link your Page to your Group for the Page.

With Facebook Page, you can:

– Get people to find you

– Have people connect with you by Liking your Page

– Share posts that your followers will see

– Comment on posts on your own Page

– Respond to messages sent to your Page

– Run advertising campaigns

– Manage your tone of voice as a brand at all times

With Facebook Group, members can:

– Post videos of lessons taken in class

– Arrange social outings

– Discuss dance struggles experienced

– Post other dance related stuff

– Comment on group posts and interact with other members

– Sell dance related stuff

We really recommend that you have both a Page and at least one Group, where you can invite your students to join (you can have multiple groups linked to your official page, each serves different sets of interests – but let’s talk more about this another time).

We hope you’ll find this article useful. If you have questions regarding using Facebook for your dance class business, please feel free to comment below or send us a message. You can also check out our Facebook Page: www.facebook.com/cubansalsaschool and our Facebook Group: www.facebook.com/groups/cubansalsaschool to see how we do it.

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